Employees: 123,200
Fiscal year ends: 31 December 2016
Headquarter: Atlanta, Georgia, USA
Products: Beverage industry
Rating (long-term): AA (S&P),Aa3 (Moody’s), A+ (Fitch)
Competitors: PepsiCo, Monster Beverage, Dr Pepper, Nestlé, DPSG, Groupe Danone, Mondele-z International, Kraft Foods, Suntory Beverage & Food Limited, Unilever
value $5,989 millions. Company owns numerous patents, copyrights and trade secrets.
Markets, manufactures and sells beverage concentrates, sometimes referred to as “beverage bases,” and syrups, including fountain syrups.
Markets, manufactures and sells finished sparkling and still beverages. Its popular brands include Coca-Cola, Diet Coke, Fanta, Sprite, Dasani, Fresca, VitaminWater, PowerAde, and Minute Maid.
Valuation price: -23% to the current price
Last stock splits: yes
Share repurchase: positive
History
The history of The Coca-Cola Company has had three distinct phases. The first phase follows the company’s early years at the soda fountain.
The product was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent”.
Just two years after creating the world’s №1-selling sparkling beverage, Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler.
January 29,1892: Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000.
January 31,1893: The trademark Coca-Cola was patented in the United States.
1894: the first bottling machinery was installed in Mississippi, which enabled the portability of Coca-Cola.
In 1899: Coca-Cola signed a contract that established the framework for the local-bottling of Coke. This opened up a new market for the company, the second phase begun.
1916: bottlers approved the well-known contour glass bottle, which remains a trademarked symbol of the brand today. Bottle sales surpassed fountain sales by 1927, the major fact of the second phase.
On September 12, 1919, Coca-Cola Co. was purchased by a group of investors for $25 million and reincorporated as a Delaware Corporation. The company publicly offered 500,000 shares of the company for $40 a share and preferred stock at $100 per share. The initial symbol used for The Coca-Cola Company was CCO. By 1923, the symbol “KO” replaced “CCO.”
The third phase of business began in 1955, when the company introduced king and family-sized packages in the U.S. Coca-Cola purchased Minute Maid company on December 30, 1960, marking The Coca-Cola Company’s first venture outside the carbonated drink area. With this purchase the company that had sold a single product in a single package at a single price had taken the first steps toward becoming the leading nonalcoholic beverage company in the world. The next year, Coca-Cola introduced Sprite.
June 1982Coca-Cola acquired Columbia for $750 million
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